Case Study
Nova Athletics
How we scaled a profitable fitness apparel brand from $1.8M to $4.2M ARR in 60 days by fixing their funnel and optimizing their ad strategy.
The Challenge
Marcus had built Nova Athletics to $1.8M in annual revenue—profitable and growing. But growth had stalled. His ads were becoming more expensive, conversion rates had plateaued, and his ROAS was declining. He knew something needed to change, but wasn't sure what.
Annual Revenue
$1.8M
Profitable but plateau
Marketing ROAS
1.8x
Declining month-over-month
Conversion Rate
1.2%
Below industry benchmark
Our Solution
We conducted a comprehensive audit and identified 8 major friction points in his funnel. We prioritized and fixed them systematically:
Landing Page Redesign
His ads were sending to generic pages. We created dedicated landing pages by product type with clearer copy, better CTAs, and stronger value propositions.
Ad Creative Overhaul
We tested 47 different ad creatives with different messaging angles. We identified winners and scaled them while eliminating underperformers.
Product Page Optimization
We improved product pages with better photos, clearer sizing guides, customer reviews, and urgency elements like low-stock indicators.
Checkout Optimization
We simplified the checkout flow, added payment options, and implemented exit-intent offers to reduce cart abandonment.
The Results
In 60 days, we more than doubled Nova Athletics' revenue:
Annual Revenue
$4.2M
Up from $1.8M—a 134% increase
Marketing ROAS
6.4x
Up from 1.8x—a 3.6x improvement
Conversion Rate
3.1%
Up from 1.2%—a 158% increase
Ad Spend Efficiency
-48%
Getting more revenue for less spend
Marcus's Quote:
"We thought we were doing everything right, but we had massive blind spots. The Johnny Maverick team saw opportunities we completely missed. They doubled our revenue in 60 days and taught us how to keep scaling. Now we're pushing $500K in monthly ad spend with confidence."
— Marcus Williams, CEO
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